They are marketing experts. Backbone's practice specializes in purpose and social impact. They can help you become a Certified B Company or find ways to market with purpose. They can also support your organization through coaching and strategic advice. Your desire to be better is the catalyst that drives them.



Marketing

Backbone Collaborative

Abed Alshahal

Justin Wotring

The Leadership Team at Backbone Collaborative, comprising the CSO, CFO, and COO, spearheads the company's strategic direction, financial stewardship, and operational efficiency. They ensure the alignment of the company's marketing expertise with its mission to foster purpose and social impact, guiding clients towards becoming Certified B Companies and promoting values-driven marketing strategies.

Leadership Team

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Team members

Other teams at Backbone Collaborative

Operations Team

Alchemy Brands

Culinary Team