Ray Serna is an experienced digital marketing professional currently serving as AI PPC Manager at Backcountry, focusing on building automation systems for enhanced digital advertising efficiency. Previous roles include Digital Marketing Specialist at CSC Generation and Digital Marketing Manager at Brio Water Technology. As Director of Digital Marketing at Dennis Dillon Co., Ray managed multi-million dollar marketing budgets for various auto dealerships. Early in the career, Ray held the position of E-Commerce Manager at Coin Supply Express, overseeing product portfolios and digital advertising efforts. The foundational experience includes a role as Project Manager at 7 Elements Studios, along with a Bachelor of Science in Economics from the University of California, Riverside.
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