Carmen Lai

Carmen Lai is an Account Director at Backlash, specializing in brand experience and experiential events with a decade of expertise in the marketing industry. Carmen has previously held positions such as Senior Account Manager and Project Manager, working with notable clients including Nespresso and Tony's Chocolonely. With a BA (Hons) in International Event Management from the University of Brighton, Carmen is skilled in client services, project management, and branding. Prior experience includes roles at firms like Jack Morton Worldwide and Catalyst, where Carmen focused on account management and business development across various projects.