Creating a signature atmosphere for luxury hospitality is a deliberate act of branding. Backroom Directors has spent over a decade perfecting the link between sound identity and guest experience.

Founded by a veteran DJ and record collector with a background in retail business development, Backroom Directors treats music as a core contributor to marketing and service value, not an afterthought. What began in Bangkok in 2015 as a specialist collective has evolved into a premier music consultancy for five-star hotels and high-end venues across the city. Every programming decision serves the venue's specific demographic while protecting the brand standards its guests expect.

From initial concept to nightly execution, the Backroom Directors curate, manage and own the musical atmosphere your brand has worked hard to create, so your guests only ever experience the result.

Backroom Directors

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Backroom Directors

Org chart

Teams

Offices

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