Diego Devoto

Diego Devoto is a seasoned professional in marketing and brand management with extensive experience across various roles in leading companies. Currently serving as the Core Brands Director at Backus, since October 2019, Diego oversees the strategic development of the Core portfolio, including well-known brands such as Cristal and Arequipeña. Previously, Diego held the position of Global & Local Premium Brands Director at Backus, managing premium and super-premium brands in Peru. Diego's prior experience at Diageo includes roles as Shopper Marketing Manager for the PEBAC region and the Nationals, where strategic alignment and budget management were key responsibilities. With a solid educational foundation, including a Master's degree in Marketing from Universidad del Pacífico and a Bachelor's in Communication from Universidad de Lima, Diego is adept at driving brand growth and market penetration.