Javier Lastarria

Javier Lastarria is a seasoned professional in the fields of e-commerce and digital marketing, currently serving as the Head of e-Commerce & Growth at TaDa Perú since November 2021, while also holding the role of Growth & Data Manager at draftLine. Previously, Javier held various leadership positions at Alicorp from December 2014 to November 2021, including Gerente CRM & E-Commerce and Jefe de Marketing Digital. Additionally, Javier contributed to the education sector as a Digital Media instructor at The Atomic Garden in 2016 and carried out digital marketing analysis at LATAM Airlines. With experience in media planning at Havas Media and MEC Interaction, as well as early work in digital marketing assistance, Javier brings a rich background backed by a degree in Communication Sciences from Universidad de Lima.