Larry Fox

VP Marketing and Business Development at Bad Elf

Larry Fox has over 30 years of professional experience in the technology industry. Larry began their career in 1987 as an Engineer at Sandia National Laboratories, where they managed projects for domestic and international nuclear safeguards security systems. In 1994, Larry became Co-Owner, Chief Architect and Product Developer at DataSafe Publications, Inc., where they drove sales from $0 to $2 Million annually. In 1999, they joined Today.com as a WebWare Program Manager, and in 2000 they moved to Trimble as the Business Area Manager. At Trimble, Larry provided product, marketing, engineering and operations leadership, and created go-to-market plans for both product lines. Larry also developed revised go-to-market plans for a multi-channel, worldwide reseller network and successfully lead one domestic and one foreign company acquisition. In 2016, Larry joined Bad Elf, LLC as the VP of Marketing and Business Development, where they envision, designs, and manufactures GNSS hardware accessories and software.

Larry Fox obtained their MBA in Business Administration - Marketing from the University of Phoenix between 2004 and 2006. Larry also attended The University of New Mexico from 1987 to 1995, studying Electrical Engineering (VLSI Design). Prior to that, they obtained a Bachelor's Degree in Electrical Engineering from DeVry University between 1983 and 1986. In 2016, they obtained a Part 107 small Unmanned Aircraft Systems (sUAS) certification from the Federal Aviation Administration. Additionally, they hold a Private Pilot - Airplane Single Engine Land certification from the Federal Aviation Administration.

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