Badael, which means ‘alternatives’ in Arabic, is a newly founded company owned by the Public Investment Fund. Badael's primary objective is to improve the quality of life and help curb smoking rates in Saudi Arabia by developing innovative reduced-risk alternatives for smokers. 

Badael aims to play a complementary but important role in promoting a smoke-free Saudi Arabia by replacing combustible and other tobacco products, so that smokers and people around them can enjoy the benefits of a healthier lifestyle.

Health & Wellness

Health Care

Health Services

Tobacco

Badael Company

Badael Company's headquarters in Riyadh, Saudi Arabia

Tolga Sezer

Nizar Sleem

Aseil Khalil - اصيل خليل

Atheer Al Bin Ali

This department focuses on ensuring that products and services meet established quality standards and regulations.

Quality Assurance

This department oversees and coordinates the production process to ensure efficiency and quality in manufacturing.

Production Management

This department focuses on the efficient operation and management of machinery and production processes.

Manufacturing Operations

This department is responsible for overseeing and managing the production processes and the operators involved in manufacturing.

Production Operations

This department handles internal and external communications, brand management, and engagement strategies to promote the company's image.

Corporate Communications

This department focuses on ensuring compliance with health, safety, and environmental regulations to protect employees and promote workplace safety.

Badael Company

Org chart

Teams

Quality Assurance

Production Management

Manufacturing Operations

Production Operations

Corporate Communications

Health and Safety

Offices

Badael Company

Org chart

Teams

Quality Assurance

Production Management

Manufacturing Operations

Production Operations

Corporate Communications

Health and Safety

Offices

Related companies