Penelope Smiley

Penelope Smiley, MBA, serves as the Director of Marketing Strategic Planning at Bader Rutter since January 2022, providing strategic leadership on global accounts in agriculture and animal health. Additionally, Penelope holds a position as Director on the Board of Directors at Mounds Pet Food Warehouse. Prior experience includes roles as Director of Marketing Strategy and Director of Category & Brand Marketing at Kohl's, where Penelope implemented the company's brand positioning and executed comprehensive marketing campaigns. Previous positions include Senior Group Manager in Brand & Category Marketing at Target and Senior Manager of Guest Insights, where market research and strategy development were key responsibilities. Penelope began their career at PepsiCo as a Consumer Insights & Strategy lead. Education includes an MBA in Strategy from The University of Chicago Booth School of Business and a BBA in Marketing & Finance from the University of Wisconsin-Madison.