Founded by industry leader Jennie Baernreuther, BAERN delivers board-level insight and commercial rigour without the long-term commitment of an executive hire. The consultancy partners with drinks brands and businesses to help them scale successfully, break into new markets, and accelerate profitable growth.

With over 20 years of commercial leadership experience, Jennie brings a wealth of industry knowledge, spanning founder-led independents through to multinational corporations. She spent 17 years shaping the growth of Speciality Drinks within The Whisky Exchange group, establishing it as a leading global route-to-market before supporting its integration into Pernod Ricard.
Most recently, Jennie was Managing Director at The Glenturret, where she delivered key milestones including securing critical funding, strengthening profitability, and building a robust global distribution strategy. Armed with an MBA, she combines financial rigour with strategic creativity, helping brands balance ambition with sustainable growth.

Jennie’s expertise lies in building luxury and super-premium brand positioning, unlocking new markets, and developing high-performing commercial teams.

BAERN offers a comprehensive suite of consulting services - from business planning and commercial strategy, to brand development, leadership support, and investor-ready business modelling. Services are available on an ad-hoc, project, or retained basis, giving businesses the flexibility they need to thrive.

BAERN Consulting Ltd.

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BAERN Consulting Ltd.

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