Sven Paluch

Sven Paluch is an accomplished marketing professional with extensive experience in the video game industry. Currently serving as the Marketing Director at ZA/UM since March 2025, Sven is also a full member of BAFTA since July 2025. Previously, Sven held the position of Head of Marketing at THQ Nordic GmbH from June 2019 to February 2025, leading global marketing strategies for various high-profile game titles and overseeing go-to-market strategies for more than 20 games. Additional experience includes roles at Koch Media / Deep Silver, Crytek, and DIE KAVALLERIE GmbH, where Sven honed skills in campaign coordination, market research, and strategic marketing development. Sven's educational background includes a Doctor of Philosophy in Game Studies and Rhetoric from the University of Bayreuth, along with advanced degrees in Speech Communication and Rhetoric, complemented by international studies in marketing and digital communication.