Amber Zhang

Amber Zhang is a Senior Marketing Manager at Baidu, Inc. since March 2017, focusing on redefining the company's image beyond a search engine and delivering integrated marketing solutions through the Baidu matrix media. Prior experience includes serving as a Planning Manager at Initiative from August 2013 to February 2017, where responsibilities involved developing media strategies and managing client campaigns. Earlier roles at Kinetic Worldwide from July 2011 to August 2013 included positions such as Executive, Senior Media Planner, and Planning Supervisor, emphasizing data analysis and project execution in media planning. Amber holds a Bachelor's degree in Business Administration and Management from Shanghai Maritime University, earned between 2007 and 2011.