Alexandra Michaelis (Farhat) is an Expert Director of Marketing at FRWD, a division of Bain & Company, where Alexandra currently operates. Alexandra previously held significant roles at Wavemaker Germany as Director of Digital Media and at GroupM Germany in various capacities, including Senior Key Account Manager. Alexandra began her career as a Junior Online Marketing Manager at Ars Consulendi and progressively advanced through roles at QUISMA GmbH. Alexandra earned a degree in Business Informatics from Fachhochschule der Wirtschaft (FHDW) from 2005 to 2009.
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