Anna Campagna is an executive sales expert with over 25 years of experience in the FMCG sector, having worked across four continents with multinational companies such as Heineken, Red Bull, and Yves Rocher. They began their career focusing on transforming Yves Rocher's business model, later leading Red Bull's entry into the Italian market. At Heineken, Anna held senior roles, including Head of Sales Transformation for Asia Pacific, where they prioritized digital acceleration and diversity in leadership. Currently, they serve as a senior advisor for CorporateDNA Consulting and the Cannes Lions Advisory while continuing to champion diversity and inclusion in the workplace. Anna holds a Bachelor of Commerce from Università Commerciale 'Luigi Bocconi' and completed a program in Business Administration at INSEAD.
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