Ben Coates

Ben Coates is a seasoned leader in the outdoor industry, currently serving as the CEO of Revel Bikes, where they cultivate a community of enthusiasts around their brand. Having held prominent positions at Trek Bicycle and POC, they have demonstrated a successful history in product management, athlete relations, and business development. Ben earned a BA in Biology/Chemistry from the University of Colorado Boulder and currently advises Bain & Company as an external expert in market analysis and M&A. Their experience is characterized by a commitment to mission-driven initiatives and continuous learning.