Bernd Hake

Bernd Hake is the Chief Executive Officer at woom, where they inspire millions of kids to love riding their bikes while working to make the world a better place. With over 25 years of global experience at the Board level in various sectors including luxury fashion and consumer goods, they have demonstrated expertise in global brand strategy, customer experience, and transformational leadership. Previously, Bernd held prominent roles at companies such as HUGO BOSS and Red Bull, and served as a key figure in private equity at Noksha Capital. They have cultivated a strong focus on consumer needs and market trends throughout their career. Bernd holds a Diplom-Kaufmann in Business Sciences from Johannes Gutenberg-Universität Mainz.