Betsy S. is an experienced professional in marketing technology and data strategy, currently serving as an Expert Associate Partner at Bain & Company. Previous roles include Senior Director and Director of Marketing Technology at Ensighten, as well as Senior Consultant and Manager of Data Strategy at MRM//McCann. Early career experience includes an Analyst position in Marketing Planning and Analytics at Everyday Health and a Research Assistant role at The Wharton School. Betsy S. holds a B.Sc. in Economics from The Wharton School and has furthered education at the University of Minnesota's Carlson School of Management from 2016 to 2018.
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