Joanna lu

Joanna Lu is currently a Global Expert Partner in the Consumer Practice / Marketing Excellence at Bain & Company, based in Shanghai, China. With nearly 25 years of industry experience, Joanna previously held leadership roles including CMO at Coca-Cola for Greater China and Korea, and Marketing Director at Unilever. Joanna has a proven track record of building billion-dollar brands and has worked in six countries, showcasing a strong ability in strategy-led consultancy and digital transformation. They are recognized as an influential industry leader, serving on the Cannes Jury in 2022 and being named one of Harvard Business Review China's Top 10 Growth Leaders in 2019. Joanna holds an MBA from Fudan University, completed in 2002.