Laurent Genet is an experienced automotive leader who developed a successful luxury automotive importer and dealer in Vietnam. They served as the Country Director for Audi Vietnam under CFAO from 2006 to 2023, where notable achievements included launching multiple Audi dealerships and leading successful M&A efforts. Currently, they are an Automotive Expert External Advisor at Bain & Company and managing the development of a new showroom and workshop in Morocco. Laurent holds degrees in European Business Administration and marketing from CESEM and Middlesex University.
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