Michael Ridley-Smith is the Chief Executive Officer of Gulf Oil Australia since 2016, focused on introducing the Gulf Oil brand to the Australian market. In parallel, Michael serves as a Senior Advisor at Bain & Company and Principal at Michael Ridley-Smith Consulting, providing expertise in marketing strategy, the automotive sector, the Australian fuel industry, biofuels projects, and electronic payment technology. Previously, Michael held significant roles at Caltex Australia from 2006 to 2014, including National Manager of Marketing Services, where responsibilities included leading a large marketing team and achieving substantial growth through data-driven strategies. Early career experience includes positions as a lawyer at Lane & Lane Lawyers and various sales and legal roles in the automotive and industrial sectors. Michael holds an EMBA from the Australian Graduate School of Management and dual degrees in Science and Law from UNSW Australia.
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