Miranda Soukup

Miranda Soukup is a Director at Bain & Company, where they lead creative workstreams focused on brand positioning, content diagnostics, and test-and-learn systems. With over 10 years of experience in performance-driven marketing, they have worked across various industries including consumer products and healthcare, delivering significant outcomes such as cutting production timelines by 50% and achieving double-digit sales lifts. Previously, they served as an Art Director and Associate Director, Creative at Bain, and were President of Her Campus Media, leading a team of writers to create impactful content. Miranda holds a Bachelor’s Degree in Mass Communication: Advertising from Winona State University, graduating Magna Cum Laude.