Bain & Company
Pete Marsden is an experienced technology executive currently serving as an External Advisor at Bain & Company since November 2025. Prior to this role, Pete was the Chief Technology Officer at Sainsbury's from June 2024 to November 2025 and has held the position of Group CTO at YOOX NET-A-PORTER GROUP from August 2019 to June 2024. Additionally, Pete served as Digital CIO at Aviva from September 2015 to July 2019 and continues to function as Interim CIO at House of Fraser through Jade Phoenix since November 2014. Pete holds a Bachelor of Arts in Computing in Business from The University of Huddersfield, earned between January 1987 and January 1991.
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