Richard Collins is an accomplished CEO, non-executive director, and advisor with over 40 years of C-suite experience in B2C industries, focusing on market entry and growth strategies in the MENA region. Currently, they lead GrowthifyNow, collaborating with B2C brands to enhance market strategies, and serve as a director at both Bashayer and Bump & Beyond, innovating consumer engagement in healthcare and retail. As a senior advisor at Bain & Company, Richard supports retail and digital transformation initiatives. Their expertise extends to executive coaching, where they help leaders navigate business challenges and drive growth.
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