Rumi Natcheva

Rumi Natcheva is a multilingual MBA and consumer and shopper insights professional with extensive experience in research and marketing. Currently serving as the Director of Primary Research at Bain & Company, Rumi has previously held positions such as Senior Manager of Primary Research at Bain, and Consumer Marketing Intelligence Manager at Philips. Rumi's career spans influential roles at firms including Kantar Consulting, Synovate, and Allianz. Rumi earned a Bachelor of Arts in Business Administration from the American University in Bulgaria, along with a Master's degree from Hult International Business School and a brief study at Bard College Berlin.