Sonja Baderschneider is a professional Senior Advisor specializing in the retail and consumer industry. Previously, Sonja served as a Managing Director and Partner at Boston Consulting Group from 2008 to 2018, leading the Consumer Goods & Retail Practice across various locations. Sonja has also held significant roles at QVC and Karstadt, and was a Board Member at Åhléns AB from 2021 to 2022. Currently, Sonja is a Partner and Senior Advisor at Bain & Company, where they continue to contribute their expertise. Sonja holds an M.B.A. from Western Illinois University and a Dipl. Kffr from the University of Mannheim.
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