Simon Ekdahl is a co-founder of Baitbox AB, established in January 2010, which focuses on outdoor experiences and the development of high-quality fishing and outdoor gear. The venture evolved from a hobby project documenting fishing trips into one of Sweden's largest fishing channels on YouTube. Simon has extensive experience in user experience design, having served as Lead Experience Designer at VOYD from September 2021 to February 2025, and as a UX Designer at Osynlig from April 2019 to September 2021, where collaboration with various companies enhanced customer engagement. Previous roles include UX Designer/Developer at Codemill from September 2017 to March 2019, which specializes in digital video and broadcasting tools. Simon's educational background includes a Bachelor of Science in Computer Science and ongoing studies for a Civilingenjörsexamen in Interaction and Design at Umeå University, where Simon also obtained a high school degree in Science from Skvadern Sundsvall.
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