Rafael Lara

Rafael Lara is an experienced sales professional with a strong background in the food industry. Currently serving as the West Coast Territory Manager for Flowers Foods & Subsidiaries since June 2024, and as a Hispanic Segment Sales Consultant at BakeMark since September 2020, Rafael has developed a comprehensive understanding of market dynamics. Previous roles include Territory Manager at US Foods and Sysco Los Angeles, where Rafael specialized in Hispanic marketing strategies. Educational credentials include studies at the University of Phoenix from 2013 to 2015, reinforcing a solid foundation in business practices.