Michael Bancroft

Michael Bancroft is an experienced marketing and licensing professional with a robust background in the bakery sector. Currently serving as the Senior Director of Marketing & Licensing at Baker & Baker since January 2021, Michael oversees multiple marketing functions, including product marketing and digital marketing. Prior to this role, Michael held various positions at CSM Bakery Solutions, including National Account Manager and Head of Category Management, focusing on retail and foodservice channels in the UK bakery market. Michael's previous experience includes significant roles in strategy, transformation, and commercial excellence, contributing to sales enablement and process improvements. Educationally, Michael holds an MBA from The University of Manchester and a BSc from The University of Salford.