BAKER Branding
Elroy Balgaard is a seasoned graphic design professional with extensive experience in various roles across multiple companies. Currently serving as a Senior Graphic Designer at BAKER since September 2022, Balgaard previously held the position of Art Director/Graphic Designer at TREND enterprises, Inc. from October 2018 to October 2022, where responsibilities included managing digital and print projects for Sales and Marketing. Earlier roles include Senior Graphic Designer at Baker Associates, where Balgaard focused on package design and developed iconic branding elements, and Associate Creative Director at Cy DeCosse/Creative Publishing International, specializing in food and outdoor packaging design. Career beginnings include Creative Director roles at Balgaard Tripp and Seasons Magazine, both of which involved overseeing creative direction and advancing graphic design practices. Balgaard holds a B.F.A. in Graphic Design from MCAD, earned between 1979 and 1982.
BAKER Branding
First and foremost, BAKER is a culture of creative individuals. A place where everyone is invariably the same (a member of the BAKER community), but where everyone is also inherently different (an extraordinarily creative individual). It is a place where we are all part of a larger whole, and yet we are all welcome to be openly creative in our own distinct way. We are all part of the BAKER family and it is our people that make us unique. Our creative focus continues to be in the consumer Insight and brand design. We are headquartered in Minneapolis. Our 40 award-winning creative, account, and support professionals are organized into customized highly functioning brand-specific teams with a proven track record of brand building based on superior consumer insights and ahead-of-the-curve design strategies. Combined, we represent a broad range of diverse experiences, and in that we find strength. We are thinkers, doers, starters and finishers — an eclectic mix of old-school wisdom and young, kinetic talent. We know how to play by the rules, but we also know how and when to challenge them appropriately. It is the breadth of our collective knowledge that makes us such a dynamic and engaging force in the field of strategic branding and it is this thinking and experience that sets our brand apart.