WE CHAMPION BRANDS AND BRAND CHAMPIONS

An elite athlete management agency, specifically operating in the strength and fitness genre. Founded in 2015 by creative director / athlete agent, Snorri Baron Jonsson.  

Through the years the agency has grown to be a stable in the strength and fitness sector, now representing over 40 elite athletes across the sports of CrossFit, HYROX, Powerlifting, Weightlifting and Strongman. 

Notable athletes on the Bakland Mgmt roster are for example Sara Sigmundsdottir, Hunter McIntyre, Ricky Garard, Emma Lawson, Bjorgvin Karl Gudmundsson, Alex Gazan, Jelle Hoste, Emma Tall, Bayley Martin, Victor Hoffer, Enrico Zenoni, Colten Mertens, Shelby Neal, Thuri Helgadottir, Ant Haynes,  Shahad Budebs, Lucy McGonigle, Bergros Bjornsdottir, David Shorunke, Colin Bosshard, Linda Keesman, Ella Wilkinson, Henrik Haapalainen, Kloie Wilson, Beau Willis, Camilla Massa, Sonny Webster, Eyglo Fanndal and many more.  

Agents at Bakland are Snorri Baron Jonsson and Lucile Phelouzat.

Bakland Mgmt

Lucile Phelouzat

This department is focused on overseeing operations and representing elite athletes in various capacities.

Bakland Mgmt

Org chart

Teams

Management and Representation

Offices

Bakland Mgmt

Org chart

Teams

Management and Representation

Offices

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