Lia Cromwell serves as a Partner at UpWest, a seed fund based in Palo Alto and Tel Aviv that invests in Israeli startups at the intersection of technology and innovation. With experience spanning several roles, Lia has been involved in various investment capacities, including positions at ecton.io, Zenity, Balance, BeeHero, Canopy, CyCognito, Livble, and Zone7, among others. Notably, Lia has been recognized as the first investor and board observer for several companies and has played a pivotal role in investments that have contributed to significant industry advancements. Lia holds a Bachelor of Arts in Public Policy Studies from Duke University and has minors in Economics and Spanish.
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