Kompanija Beo Impera d.o.o. je osnovana 1999. godine pod današnjim imenom. Tada je otvoren i prvi lokal u hotelu Balkan, po kome je brend dobio naziv „Kladionice Balkan“. Danas, poslujemo u više od 86 poslovnica širom Srbije.

Prateći svetske trendove igara na sreću i zahteve tržišta stvorila se 2015. godine, nova firma, novo pravno lice Balkan Bet d.o.o. za priređivanje igara na sreću putem elektronske komunikacije, odnosno online klađenje.

2017. godine, timu koji do sada ima razvijeni sistem zemaljskog i online klađenja, pridružuje se Nemačka kompanija Merkur Internacional. Merkur posluje u koncernu "GAUSELMANN Group", u oblasti igara na sreću u vidu priređivanja i prodaje aparata za igre na sreću i predstavlja apsolutnog lidera na nemačkom tržištu u toj oblasti.

U okviru osnovne delatnosti, kompanija poseduje sopstvenu produkciju i ponudu dobrih kvota za klađenje na sportske događaje - sa više od 14.000 kvota na više od 500 događaja dnevno. Pored toga, u svakom trenutku je u ponudi i više od 350 standardnih igara na fudbalske utakmice i više od 400 specijalnih igara na ostale sportove.

Osim klađenja, nudimo i igru na slot mašinama. U prijatnom ambijentu lokala rade i barovi koji posetiocima nude širok asortiman pića po pristupačnim cenama.

Amusements

Gambling

Hotels & Hospitality

Sports

Balkan Bet

Balkan Bet's headquarters in Beograd, Serbia

Bojan Scekic

Nebojša Rašić

Natasa Petronijevic

Anja Kablar Crnoglavac

Dragan Todorovic

The Marketing and Creative Team at Balkan Bet is responsible for developing and implementing innovative marketing strategies to enhance brand visibility and drive customer engagement within the competitive gaming industry. They create engaging content for both online platforms and physical locations, manage partnerships to expand market reach, and oversee marketing projects to ensure cohesive brand representation across all channels. By leveraging digital marketing techniques and creative storytelling, the team aims to attract and retain a diverse audience while promoting the company's wide range of betting and gaming offerings.

Marketing and Creative Team

The Leadership Team at Balkan Bet is responsible for guiding the strategic direction of the company, ensuring efficient operations, and driving growth in both land-based and online betting markets. Comprising key executives such as the CEO, CFO, COO, and CMO, the team collaborates to develop innovative offerings, optimize financial performance, and enhance brand presence in the competitive gaming industry. Their leadership fosters a culture of excellence, aligning the company’s goals with market trends and customer needs.

Balkan Bet

Org chart

Teams

Marketing and Creative Team

Leadership Team

Offices

Balkan Bet

Org chart

Teams

Marketing and Creative Team

Leadership Team

Offices

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