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The level of sustainability - first and foremost for the quality of life - in the Balkans does not yet meet global standards or the expectations of responsible, discerning travelers, who weigh such factors when choosing destinations to visit.

To address these issues and work towards more sustainable tourism development, we have established the Balkan Green initiative - to pinpoint solutions that keep responsible tourism at the forefront of our region’s priorities.

Balkan Green is comprised of carefully selected representatives from Albania (Terena Consulting), Bosnia and Herzegovina (Green Visions Ecotours), Montenegro (HYVÄ Coaching & Consulting), North Macedonia (Mustseedonia) and Slovenia (GoodPlace). We are open to including representatives from the rest of the Balkan countries.

With this partnership of key professionals our aim is to be a strong, reliable, and professional network. We help strengthen synergies and align sustainable development with globally recognized standards and acknowledged methods — thus improving business sophistication and destination stewardship.

Balkan Green is the official full representative of Green Destinations and Good Travel Program in the region. With our digital platforms we aim to enhance regional sustainable tourism cooperation and communication, education, development, monitoring, and benchmarking in local languages, including visual content, green product development, and marketing.

Our vision is a continuous process for awareness, knowledge and skills about “the why, the who, and the how” for responsible tourism and improved cooperation across all levels. Balkan Green’s lens is focused on the region’s needs to more clearly and objectively measure improvements in sustainable small business development, global standards, and destination management.

Balkan Green

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