Trace Young is a former Division I basketball player who transitioned into a career in sports business, brand strategy, and athlete development during the NIL era. They set a vertical jump record at Colorado State University before transferring to Louisiana State University, where they earned a degree in Business Marketing. As the Founder & CEO of The 99 Sports, Trace focuses on empowering student-athletes and enhancing university programs through NIL education and brand-building. Additionally, Trace serves as the Vice President of Brand Experience & Innovation at Ballogy, where they lead brand strategy and innovations for an AI-powered sports technology platform.
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