James Pentland is a seasoned Creative Director at Bally's Interactive, overseeing the visual and verbal identity for brands such as Virgin Games and Monopoly Casino & Sports since April 2024. With extensive experience in advertising and design, James has led creative initiatives involving global rebrands, influencer campaigns, and multi-channel marketing efforts. Previous roles include Design Lead at EssenceMediacomX and Design Lead at HelloFresh, where management of design teams and execution of creative strategies were pivotal. James' early career featured positions in commercial design and digital design across various notable companies, culminating in a solid educational background in Graphic Design from the University for the Creative Arts.
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