Bally's Interactive
Kurt B. is an experienced Service Delivery Specialist at Bally's Interactive since October 2019, where a Zendesk strategy for UK and Spain operations has been led, featuring the launch of adaptive reasoning AI chatbots across six brands and the implementation of omnichannel messaging. Previous roles at Bally's include Operational Systems Administrator, where responsibility for Zendesk administration was held, and Player Experience Researcher, focusing on customer feedback and usability testing. Initial experience includes a role as Senior Customer Support Advisor, mentoring peers and managing high-priority customer issues, and as a Customer Service Advisor at William Hill. Kurt B. holds a Master of Arts in International Relations from Keele University and a Bachelor of Arts in History from Swansea University, complemented by an academic experience at Lingnan University.
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