Liam Gleeson

Liam Gleeson is a seasoned marketing professional with extensive experience in retention marketing and promotional strategies within the gaming industry. Currently serving as Senior MarTech Manager and Marketing Capabilities Lead - Retention at Bally's Interactive since January 2021, Liam is responsible for the optimization and implementation of MarTech systems across multiple territories, including the UK, EU, and NA. Previously, as Retention Marketing Manager at Bally's Interactive, Liam led the promotional strategy and loyalty initiatives for player segments in the UK and Spain. Prior roles include Promotions Lead and Senior Promotions Executive at Gamesys, where Liam focused on engaging promotions to enhance player retention and satisfaction. Earlier in the career, Liam held various digital marketing positions at Portsmouth City Council, gaining foundational expertise in digital marketing, web content, and social media management.