Michael Mesure is an experienced marketing professional currently serving as the CRM & Lifecycle Manager for North America at Bally's Interactive since March 2017, where responsibilities include overseeing campaign strategies aimed at customer conversion, retention, and reactivation through personalized marketing. Prior to this role, Michael held various positions at Exertis, including Senior Retention Executive and Marketing Executive, contributing to one of Europe's leading technology distribution firms. Earlier career experiences also include roles as a Recruitment Consultant at Hays and a Telephony Agent at Lloyds Banking Group. Michael holds a Bachelor of Arts degree in International Business & Management from Bournemouth University, earned between 2009 and 2014.
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