Oliver West is a seasoned digital marketing professional with extensive experience in paid search and media management. Currently serving as Senior Digital Manager at Bally's Interactive, Oliver leads the Paid Media pillar for North America Interactive and defines acquisition strategies. Previously, Oliver held key roles at Gamesys, developing PPC strategies and managing significant budgets for brands within competitive markets. Prior experience includes managing high-stakes PPC campaigns at Confused.com, executing client acquisition strategies at WebBox Digital, and various marketing positions at Penguin Wealth and Get Financial Advice. Oliver holds a Bachelor of Arts in Combined Honours: Business and Geography from the University of Liverpool.
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Bally's Interactive
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Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across sports betting, iGaming and free-to-play. Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.