HC

Hui Cheng

Associate

Hui Cheng is a fashion professional with a diverse background in client services, retail, and blogging. Currently serving as a Client Services Advisor at LVMH since September 2024 and an Associate at Balmain since June 2023, Hui also engages in fashion blogging on the Little Red Book app, boasting 16K followers and 130K likes with a focus on sustainable fashion. Previous experience includes roles as a Fashion PR at DYELOG PR, a Sales Assistant at Balenciaga, and a Retail Associate at Pull&Bear. Hui Cheng holds a Master of Arts in International Fashion Marketing from Regent's University London, completed in 2021.

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