Carl Egeberg

Carl Egeberg has diverse work experience in various roles and industries. Carl currently holds the position of CEO at BALMID, where they are responsible for delivering a comprehensive private label beauty solution. Prior to this, they worked as the Director of Business Development at BALMID.

In addition to their current role, Carl also co-founded Hedda & Friends in 2022.

Carl'sprevious experience includes the role of Senior Brand Manager at Carlsberg Group, where they were responsible for establishing and evaluating strategic brand plans. Carl also worked as a Global Brand Manager at Swedish Match, overseeing the General and XR brands in multiple markets.

Carl has experience in the consumer goods industry as well, having served as a Nordic Product Manager at Semper, responsible for developing and managing strategic plans to strengthen the company's position in the Nordic market.

Before that, they worked as a PR Consultant at Patriksson Communication, where they handled strategic and operational communication for various brands.

Carl also has experience in international sales and marketing, having worked as an International Sales & Marketing Coordinator at Frank Dandy, focusing on distributor engagement and marketing activities in multiple countries.

Carl'searlier career includes an internship in Sales & Marketing at J.LINDEBERG, where they assisted in brand development and promotion. Carl also worked as a Project Manager in Event Marketing at Sale Nordic, managing a travel group and reporting to clients.

At the start of their career, Carl worked as a Sales Representative at Sony Electronics, responsible for key account management and sales activities.

Carl Egeberg's education history includes a Master's degree in International Marketing & Brand Management from Lund University, which they obtained from 2005 to 2009. In 2008, they also pursued a Bachelor's degree in Business Administration and Management, General from Berkeley College. Additionally, Carl completed a UGL - Development of Group and Leadership program at Gällöfsta Perlan in 2014. Carl attended Hersby Skola from 2000 to 2003, but no degree or field of study information is available for this period. Lastly, in 2007 to 2008, Carl pursued another Bachelor's degree in Business/Commerce, General from Berkeley College.