Eric Ridell

We deliver a one stop shop private label 2.0 solution within beauty and accessories; from sourcing, product development and warehousing, to brand development and communications. Our unique setup enable us to adapt to our partner’s specific needs, ranging from delivering one single unbranded product to developing a full scale beauty brand. PRIVATE LABEL 2.0 Private label should not be ”cheap products with loveless design"​. We believe its ambition always should be to take on the market leading brands, a brand strong enough to stand on its own legs. This applies no matter the price point and category, if you solely rely on the packaging design as the brand builder or have the full on branding and communication ambition. We should compete with all aspects of the product and brand, not just the price which is a short term solution to win people over. We believe that the beauty and accessories industry very much is signified by “wear and tear” and is in need of great change to become smarter and more sustainable. However, we can’t do this on our own over night, but through incremental steps we promise to, step-by-step, push all our stakeholders (resellers, producers & consumers, creatives, logistical partners) to take steps into a more sustainable behavior, including production methods, logistics, strategies, design, packaging, material and more.