Sam Petersen

Sam Petersen is a seasoned marketing leader with over a decade of experience in net retention and lifecycle marketing strategy. They currently serve as the Principal Lifecycle Marketing Manager at BambooHR and co-founded Azure Counseling, a hybrid mental health clinic. Previously, Sam held senior roles at Avalara, where they developed revenue retention strategies and led various growth programs. Sam earned an MBA from IESE Business School and is pursuing a B.A. in Communications with a minor in Business Management at Brigham Young University.