Alex Kaplan

Alex Kaplan is a seasoned professional in marketing and advertising with a robust background in media planning and client services. Currently serving as the Global Commercial Director and Co-Founder & Head of Client Services at Bambu since 2019, Alex has a strong focus on the intersection of technology, data, creativity, and consumer behavior. Previous experience includes roles at Essence, where substantial media strategies were developed for high-budget campaigns, as well as positions at Maxus Global, MEC, and Kobalt Music, which honed skills across a variety of media and performance marketing activities. Alex holds a Bachelor of Science in Music Industry and a Master of Science in Marketing Strategy & Innovation, complemented by executive education from Saïd Business School at the University of Oxford.