Sofia Hernandez

Sofia Hernandez is an accomplished product manager with extensive experience in the financial sector. Currently serving as Gerente de Producto Tarjeta de Crédito at Banco Azteca since November 2018, Sofia is responsible for VIP client relations and leading product reengineering. Prior roles include Product Manager at Círculo de Crédito, where Sofia spearheaded the development of a credit report product for Latin America, and Gerente de Producto Ahorro at Gentera (Compartamos Banco), where new financial products and mass campaign strategies were created. Notable achievements include a 40% increase in business profitability at Gentera and a 20% annual savings at BBVA Bancomer through improved resource management processes. Sofia holds multiple advanced degrees and diplomas in administration, finance, and strategic marketing from prestigious institutions, including Universidad del Valle de México and IEDE Business School.