Sofía Varela Eleta is an experienced product owner at Banco General, a position held since November 2019, where expertise in managing product development has been demonstrated. Previously, Sofía worked as a brand strategist at Phocus Branding from September 2015 to March 2018, and held internships in sales and marketing at Pearl Island and account management at Cerebro Y&R. Academic credentials include a Master of Science in Innovation, Entrepreneurship and Management from Imperial College Business School, obtained in 2019, and a degree from Boston College, completed in 2015.
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