Benjamín Barrera is a seasoned professional in behavioral economics and financial literacy, dedicated to equipping individuals with the tools they need to enhance their circumstances. They have served as a Behavioral Consultant at BBVA in Mexico and held managerial roles in communication and behavioral science at BanCoppel. With a background in clinical psychology from UDLA, Benjamín previously worked as an education consultant at the Secretaría de Educación Pública. Their current focus is on improving customer experience through behavioral insights.
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