Allison Brinkerhoff

BAND is one of the largest private social networking services, aiming to provide private spaces to facilitate the management of inter-personal relationships. BAND serves as a group communication tool supporting not only chat functionality but also boards, polls, albums, scheduling, and address books. New members can join BAND groups through invitations from the other members or can simply create a BAND and invite others. One BAND can have over 10,000 members. Recently, BAND has surpassed 50 million users worldwide. NAVER BAND Inc. (www.navercorp.com/en), is a subsidiary of Naver Corp., the operator of South Korea's top portal, Naver.com (http://naver.com). NAVER BAND Inc. operates the mobile and web-based services, BAND.