Daniela Hernandez

Daniela Hernandez is a seasoned marketing professional with extensive experience in product marketing and strategy development. Currently serving as the Sr Product Marketing Manager at Banfield Pet Hospital since February 2023, Daniela leads consumer growth strategies for the OWP product portfolio and focuses on digital commerce innovation and strategic partnerships within the Mars Petcare ecosystem. Prior experience includes developing the LATAM marketing strategy at Milestone Systems, serving as Sr Marketing Manager for B2B markets at HSBC, Brand & Communications Marketing Manager at American Express, and holding various marketing roles at Grupo Financiero Banorte. Daniela began her career as a Client Account Executive at J. Walter Thompson London and holds a Bachelor's degree in Business Administration from Universidad Anáhuac.