Fernando Nicolás

Fernando Nicolás is a seasoned marketing professional with extensive experience in media and advertising. Currently serving as the Director de Publicidad y Medios at Bankinter since January 2017, reporting directly to the CMO, responsibilities include overseeing both online and offline media and creative departments. Additionally, Fernando has been a member of the Comisión Audiovisual at Asociación Española de Anunciantes since January 2022. Previously, Fernando held roles such as Director de Marketing at Linea Directa Aseguradora, where responsibilities included managing media, creativity, and marketing intelligence, and Director de Marketing y Comunicación at Rastreator, where comprehensive communication strategies were developed. Fernando's early career includes positions at Linea Directa Aseguradora, YMedia, Zenith España, and Iceberg Media, where skills in media planning, account supervision, and market research were honed. Fernando holds degrees in Business Administration and Marketing Research from Universidad CEU San Pablo.